Jun 14, 2017 - Find out how Farmer's Dog made-to-order dog food home delivery service is prospering in the growing internet-based pet food sales channel.
With the growth in premium and “super premium” dog food sales, experts say that the market is becoming saturated with foods claiming to be super premium and natural. Companies are looking for more and more ways to distinguish their foods and attract customers. You can now buy dog foods that are:
It's a dog's life, or so the old saying goes. If you're a dog, that isn't a bad thing at all. Approximately 80 million dogs live the dog's life in American homes. No surprise, then, that dog food constitutes a major portion of the pet supply industry in America. Pet aisles in stores are lined with shelf after shelf of dog food options. Competing in this industry is challenging and building sales is, of course, a daily task. However, the challenge is not insurmountable; there is a simple way to build your sales, and that's by changing your packaging.
How A Simple Video Increased A Dog Food Startup's Sales By 50%
BITE TAKEN OUT OF SUPERMARKET DOG FOOD SALES
Packaged Facts’ data breaks sales levels down to the category level, showing that among dog owners who buy pet products online, 49 percent had purchased dry dog food within the previous 12 months, while 43 percent had bought pet treats or chews online and 30 percent had purchased wet dog food. Among cat owners who buy pet products online, 42 percent reported purchasing dry cat food; 35 percent, pet treats; and 31 percent, wet cat food. In terms of dog and cat food categories, wet products are the main drivers, accounting for nearly 88% of the cat food segment (1.4 billion Euros, or US$1.56 billion), with 4.2% growth. Wet dog food sales increased by 6.4%, reaching 415 million Euros (US$464 million), though dry dog food sales are slightly higher at 429 million Euros (US$479 million). They rose 1.7% in 2015, while dog snack sales grew 5.7%. Pet food accounts for 69% of Germany’s total pet care market, which ranks second in Europe (behind the UK) with 4.56 billion Euros (US$5.1 billion) in sales. That figure represented 2.2% growth over 2014. Contrary to the global market, cat food sales are higher than dog food in Germany, 1.6 billion Euros (US$1.8 billion) to 1.3 billion Euros (US$1.45 billion). However, dog food sales are growing faster, at 4.6% versus 2.6% for cat food. While food for small mammals represent the third largest segment, at 120 million Euros (US$134 million), those sales declined 4% in 2015.Correspondingly, IRI mass market sales-tracking data for supermarkets, discount stores (other than Walmart) and drugstores for the 52 weeks ending third-quarter 2013 showed volume sales down nearly 5 percent for dog food and 2 percent for cat food.